For a non-profit organization, it is critical that people become engaged. The organization has a mission, and advancing that mission inevitably involves engaging people for financial, volunteer, or other kinds of support. Society doesn’t change without a push, and the organization is there to provide that motivation. The website plays a role. Exactly what that…
This post should have a subtitle: How I Broke My Website. Even before Dr Jekyll self-dosed himself to become Mr Hyde, the idea of self-experimentation runs through our culture. As any fan of comic books know, without self-experimentation, half of the super heroes of our fantasy world would never have come into existence. In the…
There is certainly no shortage of search engine optimization tips, tricks, advice, and rules available on the internet. However, the vast majority of the articles you will find are oriented towards business sites, not non-profit or charitable organizations. Despite there being a large overlap between the SEO tactics for businesses and non-profits, there are some…
Search Engine Optimization is a sexy term these days. It has worked its way into the standard business language over the past couple of years, and is today’s version of the advertisement in Yellow Pages – something that every business feels it needs, or they might be left behind by their more aggressive competitors. But…
Website analytics, when used effectively, depends entirely upon choosing the right Key Effectiveness indicators for the website. What is the reason for the existence of the website, and how does it contribute to the business or organization? What actions on the website indicate a conversion? And finally, what is the value of each of these…
