Casey Germain is an intern at Analytic-OR, completing his Business Administration degree from Holland College. As part of his duties, he is contributing postings to the blog. Some people may think a website isn’t necessary for their business. Maybe it’s just a small business, or perhaps their product/service isn’t something they think could be sold…
Anytime a new website is created, it should include Analytics tracking. And since Google Analytics is the most popular analytics package today, most websites want to include Google Analytics. But there are a few best practices for setting up Google Analytics that I recommend to new users. These are all steps that have two purposes.…
Casey Germain is an intern at Analytic-OR, completing his Business Administration degree from Holland College. As part of his duties, he is contributing postings to the blog. 1. Start with Your Business Objectives You should always state your business objectives. This section should include a brief overview of your business, what products and services you…
Casey Germain is an intern at Analytic-OR, completing his Business Administration degree from Holland College. As part of his duties, he is contributing postings to the blog. Some people may think a website isn’t necessary for their business. Maybe it’s just a small business, or perhaps their product/service isn’t something they think could be sold…
It’s almost Tuesday the 21st of April, 2015. And from the hysteria bring generated from the search engine optimization (SEO) blogs out there, doomsday is upon us. The Great and Powerful Google is about to smite the unworthy. I’m seeing shades of 2012. Remember that? The whole end of the world thing? How about 2000?…
We live in the age of the internet where search engines reign supreme, ready to answer any question. As our mobile and tablet usage increases, so too does our ability to be connected anytime and anywhere. In our highly connected society, having a website makes good business sense. Here are six reasons why you should…
This question is one we often hear, but not all websites are created equally. An effective website is not just a marketing tool; it is a powerful business tool. A professionally designed website that reinforces your brand and has engaging copy and content is critical in making a good first impression with your potential customers.…
How to Choose a Website Developer for Your Business Choosing a website developer for your business is very similar to purchasing a vehicle. Whether it’s your first one, or an upgrade, the choices can be overwhelming. The secret is to find one that suits your business’ needs. Some may be eye-catching, but are not so…
Imagine that you and your family build a new house. You buy the lot, and pay a contractor to build your home. The big day finally comes, and you meet to get your keys. You are handed a set of keys, and your contractor says “Oh, by the way. You only have a copy of…
Many companies, both small and large, contract out for their website support through the Request for Proposals (RFP) process. For many organizations, particularly governmental or those whose funding comes from government, they are mandated to get multiple bids on any significant project. And for the rest, it’s just good business practice. These organizations know that…
