How Can My Website Help My Business

Casey Germain is an intern at Analytic-OR, completing his Business Administration degree from Holland College.  As part of his duties, he is contributing postings to the blog.

Some people may think a website isn’t necessary for their business. Maybe it’s just a small business, or perhaps their product/service isn’t something they think could be sold online. But regardless of the size of your business, or the product/service being sold, a website is a strategic investment that can help your business in many ways.

In a world where technology is always advancing, information is becoming ever more valuable. Nowadays, often the first place people will go when looking for information on a product or company is the internet. This particular trend is called the ROBO effect. This stands for research online, buy offline. More and more often, consumers are researching online about products and services they desire, and purchasing them offline. This could be a positive or negative thing for your business, depending on what kind of online presence you have. When customers are researching a product or service you offer, it’s extremely important to have a strong website to provide them with the information they need or want. If you don’t, the chances of them going to one of your competitors who have a strong online presence increase substantially.

Having a professional looking website can do loads when it comes to increasing your businesses image in the eyes of consumers. There’s a difference between having a website just for the sake of having a website, and having a clean, professional looking website that won’t immediately make a potential customer leave your site. Having a good website can go a long way when it comes to snagging customers that are looking to purchase a product or service that you’re offering. If your website doesn’t fit that description, then they may go to one of your competitors, costing you valuable business.

There’s many other ways that having a website can benefit your business. Using Google analytics, you can gain valuable insights about your consumers and people who visit your site. There are many different articles and guides on the internet that can help you get a basic understanding on how Google analytics works, and how you can utilize it on your website. It can give you important information that could lead to you having a better understanding of the people who are visiting your site.

As you can see there’s many ways having a website can benefit your business, and more on top of the ones I mentioned in this post. A website can be an extraordinarily useful tool for a business of any size, whether it is a start-up, or an already established business.