Strategic Websites for Non-Profits E-Book
Announcing our new E-Book for Non-Profits.
For non-profit organizations, creating an effective website is a little bit trickier than for it is for a business. The challenge comes directly from the fundamental questions that surround a website for a non-profit. What is the organization trying to achieve with its website? And how do you measure success?
Answering these questions are critical to building an effective website. After all, a website is not a stand-alone item for any organization (or at least it shouldn’t be). It is a critical communication and interaction tool. A website is successful only if it both meets the needs of visitors, and advances the goals of the organization.
Our new free E-book, Taking Control: Strategic Websites for Non-Profits, discusses the issues surrounding website development for non-profits. The book gives an outline of the issues surrounding non-profit websites, outlining the philosophy we use here at Analytic-OR to create effective websites.
The book starts with a general discussion of just what is meant by a strategic website, and why a non-profit has to think differently about their website than a business does. It continues with a look at some of the critical items, and why they are so important.
The e-book is free to download from the Analytic-OR website. We hope that the ideas outlined in the book will be used by organizations to improve their website. We welcome any feedback from readers.
Table of Contents
Introduction
- The Strategic Website
- Non-Profits Are Not Businesses
- Maintain Website Ownership
- Describe Your Audience
- Define Visitor Engagement
- Design To Support Goals
- Optimize For Search Engines
- Measuring What’s Important
- Test, Evaluate And Improve
- Conclusion