You can cut the cost of your advertising by keeping in mind three basic principles. Google AdWords is a popular way for many businesses and organizations to reach their customers and clients. After all, why wouldn’t it be? It’s a shortcut to get to the top of the search engine rankings, that extremely valuable area…
When analyzing your Google Analytics data, one of the first things you have to deal with is attribution. What is attribution when it comes to website analytics? It’s about giving credit where credit is due. Analytics, when done properly, is all about making decisions. And often those decisions are asking about digital marketing channels. For…
The short answer is yes – search engine advertising does work. But for any organization or business that has dipped their toes into the search engine advertising pond, you know that it can also be a big draw. Sure, it only costs a dollar or two to get someone to your website. But those dollars…
Once upon a time, there was a little website. Life was hard for this little website. No matter how hard she tried, or where she advertised, the little website couldn’t seem to get any attention. But this little website had big dreams. She saw all the big, giant websites, and dreamed of being as big…
Website testing, often called conversion testing, usability testing, or some other similar name, is an essential process in website improvement. When a website is treated as an important strategic asset for a business or an organization, there will be a desire to make improvements. The challenge comes in how best to make changes to provide…
As part of the process in developing a strategic website, or any business planning for that matter, one of the first steps is to identify a target audience. These are the people to whom the business or organization wants to speak. These are the groups of people whose engagement with the organization or business brings…
