Association Management Company vs. Standalone

There are lots of advantages to hiring an association management company to help you manage your non-profit or professional association, including No long-term commitments Reduced employee issues Wider variety of services and skills Experienced, professional service Using best practices And many more. But, in addition, there is also evidence that organizations that employ an association…

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How Can My Website Help My Business

Casey Germain is an intern at Analytic-OR, completing his Business Administration degree from Holland College.  As part of his duties, he is contributing postings to the blog. Some people may think a website isn’t necessary for their business. Maybe it’s just a small business, or perhaps their product/service isn’t something they think could be sold…

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You’re Paying Too Much For AdWords

You can cut the cost of your advertising by keeping in mind three basic principles. Google AdWords is a popular way for many businesses and organizations to reach their customers and clients.  After all, why wouldn’t it be?  It’s a shortcut to get to the top of the search engine rankings, that extremely valuable area…

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How to set up Google Analytics on a new website

Anytime a new website is created, it should include Analytics tracking. And since Google Analytics is the most popular analytics package today, most websites want to include Google Analytics. But there are a few best practices for setting up Google Analytics that I recommend to new users. These are all steps that have two purposes.…

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SEO Webinar

Recently, we participated in an SEO Webinar, hosted by the Tourism Industry Association of Prince Edward Island and Tourism Technology. You can watch the webinar below.

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What Is Attribution?

When analyzing your Google Analytics data, one of the first things you have to deal with is attribution. What is attribution when it comes to website analytics? It’s about giving credit where credit is due. Analytics, when done properly, is all about making decisions. And often those decisions are asking about digital marketing channels. For…

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10 Quick Tips about Website Development

Casey Germain is an intern at Analytic-OR, completing his Business Administration degree from Holland College.  As part of his duties, he is contributing postings to the blog. 1. Start with Your Business Objectives You should always state your business objectives. This section should include a brief overview of your business, what products and services you…

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How Can My Website Help My Business

Casey Germain is an intern at Analytic-OR, completing his Business Administration degree from Holland College.  As part of his duties, he is contributing postings to the blog. Some people may think a website isn’t necessary for their business. Maybe it’s just a small business, or perhaps their product/service isn’t something they think could be sold…

Continued

Relax. It’s just a Google update.

It’s almost Tuesday the 21st of April, 2015. And from the hysteria bring generated from the search engine optimization (SEO) blogs out there, ‎doomsday is upon us. The Great and Powerful Google is about to smite the unworthy. I’m seeing shades of 2012. Remember that? The whole end of the world thing? How about 2000?…

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