You can cut the cost of your advertising by keeping in mind three basic principles. Google AdWords is a popular way for many businesses and organizations to reach their customers and clients. After all, why wouldn’t it be? It’s a shortcut to get to the top of the search engine rankings, that extremely valuable area…
Anytime a new website is created, it should include Analytics tracking. And since Google Analytics is the most popular analytics package today, most websites want to include Google Analytics. But there are a few best practices for setting up Google Analytics that I recommend to new users. These are all steps that have two purposes.…
Recently, we participated in an SEO Webinar, hosted by the Tourism Industry Association of Prince Edward Island and Tourism Technology. You can watch the webinar below.
When analyzing your Google Analytics data, one of the first things you have to deal with is attribution. What is attribution when it comes to website analytics? It’s about giving credit where credit is due. Analytics, when done properly, is all about making decisions. And often those decisions are asking about digital marketing channels. For…
Casey Germain is an intern at Analytic-OR, completing his Business Administration degree from Holland College. As part of his duties, he is contributing postings to the blog. 1. Start with Your Business Objectives You should always state your business objectives. This section should include a brief overview of your business, what products and services you…
Casey Germain is an intern at Analytic-OR, completing his Business Administration degree from Holland College. As part of his duties, he is contributing postings to the blog. Some people may think a website isn’t necessary for their business. Maybe it’s just a small business, or perhaps their product/service isn’t something they think could be sold…
It’s almost Tuesday the 21st of April, 2015. And from the hysteria bring generated from the search engine optimization (SEO) blogs out there, doomsday is upon us. The Great and Powerful Google is about to smite the unworthy. I’m seeing shades of 2012. Remember that? The whole end of the world thing? How about 2000?…
Businesses. Charities. Non-Profits. NGOs. Corporations. Associations. No matter how you describe your organization, you have goals. Whether those goals are to make money, to raise awareness, or to change the world, your organization exists for that purpose. And in today’s world, the internet is front and centre in communicating with the world around you, and…
Imagine that you and your family build a new house. You buy the lot, and pay a contractor to build your home. The big day finally comes, and you meet to get your keys. You are handed a set of keys, and your contractor says “Oh, by the way. You only have a copy of…
Once upon a time, there was a little website. Life was hard for this little website. No matter how hard she tried, or where she advertised, the little website couldn’t seem to get any attention. But this little website had big dreams. She saw all the big, giant websites, and dreamed of being as big…
