We live in the age of the internet where search engines reign supreme, ready to answer any question. As our mobile and tablet usage increases, so too does our ability to be connected anytime and anywhere. In our highly connected society, having a website makes good business sense. Here are six reasons why you should…
Imagine that you and your family build a new house. You buy the lot, and pay a contractor to build your home. The big day finally comes, and you meet to get your keys. You are handed a set of keys, and your contractor says “Oh, by the way. You only have a copy of…
Many companies, both small and large, contract out for their website support through the Request for Proposals (RFP) process. For many organizations, particularly governmental or those whose funding comes from government, they are mandated to get multiple bids on any significant project. And for the rest, it’s just good business practice. These organizations know that…
Announcing our new E-Book for Non-Profits. For non-profit organizations, creating an effective website is a little bit trickier than for it is for a business. The challenge comes directly from the fundamental questions that surround a website for a non-profit. What is the organization trying to achieve with its website? And how do you measure…
For a non-profit organization, it is critical that people become engaged. The organization has a mission, and advancing that mission inevitably involves engaging people for financial, volunteer, or other kinds of support. Society doesn’t change without a push, and the organization is there to provide that motivation. The website plays a role. Exactly what that…
There is certainly no shortage of search engine optimization tips, tricks, advice, and rules available on the internet. However, the vast majority of the articles you will find are oriented towards business sites, not non-profit or charitable organizations. Despite there being a large overlap between the SEO tactics for businesses and non-profits, there are some…
An appearance before a parliamentary committee can be an excellent opportunity to share your message. Here are 10 quick tips for preparing to appear before a legislative or parliamentary committee. You will often be given a few minutes for an opening statement and then engage in a question and answer session. Confirm with the Committee…
Website analytics, when used effectively, depends entirely upon choosing the right Key Effectiveness indicators for the website. What is the reason for the existence of the website, and how does it contribute to the business or organization? What actions on the website indicate a conversion? And finally, what is the value of each of these…
An effective presentation before a committee requires good planning and preparation. But what about the meeting itself? Here are some quick tips on how to conduct yourself when testifying before a parliamentary committee. 1. Confirm logistics with the Clerk, either the day before or earlier in the day for an afternoon or evening appearance. Are there any…
