We live in the age of the internet where search engines reign supreme, ready to answer any question. As our mobile and tablet usage increases, so too does our ability to be connected anytime and anywhere. In our highly connected society, having a website makes good business sense. Here are six reasons why you should…
Announcing our new E-Book for Non-Profits. For non-profit organizations, creating an effective website is a little bit trickier than for it is for a business. The challenge comes directly from the fundamental questions that surround a website for a non-profit. What is the organization trying to achieve with its website? And how do you measure…
For a non-profit organization, it is critical that people become engaged. The organization has a mission, and advancing that mission inevitably involves engaging people for financial, volunteer, or other kinds of support. Society doesn’t change without a push, and the organization is there to provide that motivation. The website plays a role. Exactly what that…
There is certainly no shortage of search engine optimization tips, tricks, advice, and rules available on the internet. However, the vast majority of the articles you will find are oriented towards business sites, not non-profit or charitable organizations. Despite there being a large overlap between the SEO tactics for businesses and non-profits, there are some…
Website analytics, when used effectively, depends entirely upon choosing the right Key Effectiveness indicators for the website. What is the reason for the existence of the website, and how does it contribute to the business or organization? What actions on the website indicate a conversion? And finally, what is the value of each of these…
