This question is one we often hear, but not all websites are created equally. An effective website is not just a marketing tool; it is a powerful business tool. A professionally designed website that reinforces your brand and has engaging copy and content is critical in making a good first impression with your potential customers.…
Businesses. Charities. Non-Profits. NGOs. Corporations. Associations. No matter how you describe your organization, you have goals. Whether those goals are to make money, to raise awareness, or to change the world, your organization exists for that purpose. And in today’s world, the internet is front and centre in communicating with the world around you, and…
How to Choose a Website Developer for Your Business Choosing a website developer for your business is very similar to purchasing a vehicle. Whether it’s your first one, or an upgrade, the choices can be overwhelming. The secret is to find one that suits your business’ needs. Some may be eye-catching, but are not so…
Imagine that you and your family build a new house. You buy the lot, and pay a contractor to build your home. The big day finally comes, and you meet to get your keys. You are handed a set of keys, and your contractor says “Oh, by the way. You only have a copy of…
Once upon a time, there was a little website. Life was hard for this little website. No matter how hard she tried, or where she advertised, the little website couldn’t seem to get any attention. But this little website had big dreams. She saw all the big, giant websites, and dreamed of being as big…
Google Analytics is not perfect. There are limitations to the accuracy of the information provided by Google Analytics which most casual users do not realize. But does this mean that Google Analytics cannot be trusted? Of course not. It provides a wealth of information that is invaluable to the strategic website. It simply means that…
The first three parts of this discussion on Google Tag Manger focussed on the general idea behind Tag Manager, the initial setup, and using events. This post is going to discuss how to set up a common task for Analytics – filtering out internal traffic. Although there are a few ways of achieving this goal,…
Adding event tracking to Google Analytics is the next step beyond basic tracking, and is pretty much mandatory before doing any significant business or operational analysis on your website. So, armed with the basic ideas behind Google Tag Manger and the first steps in implementing Google Tag Manager, we can now turn our attention to…
As we briefly reviewed in a previous blog post, Tag Manager is a relatively new offering from Google. One of the uses of Google Tag Manager is the flexibility it offers website owners to take back control of their Google Analytics implementation. The first step in getting started with Google Tag Manager (GTM) is to…
Google Analytics is pretty much standard on websites these days, particularly for small to medium sized businesses. Although it does have its limitations, when it comes to determining what is happening on your website, there really is no other competitor that offers the type of information available through Google Analytics (excepting the somewhat expensive paid…
