Many companies, both small and large, contract out for their website support through the Request for Proposals (RFP) process. For many organizations, particularly governmental or those whose funding comes from government, they are mandated to get multiple bids on any significant project. And for the rest, it’s just good business practice. These organizations know that…
It may seem a bit strange for someone who makes their living from creating, analyzing, and updating websites to suggest that maybe you don’t even need a website. But for some businesses and organizations, this may be the case. It is almost accepted as an inviolable truth today that any business or organization needs to…
Announcing our new E-Book for Non-Profits. For non-profit organizations, creating an effective website is a little bit trickier than for it is for a business. The challenge comes directly from the fundamental questions that surround a website for a non-profit. What is the organization trying to achieve with its website? And how do you measure…
Website testing, often called conversion testing, usability testing, or some other similar name, is an essential process in website improvement. When a website is treated as an important strategic asset for a business or an organization, there will be a desire to make improvements. The challenge comes in how best to make changes to provide…
As part of the process in developing a strategic website, or any business planning for that matter, one of the first steps is to identify a target audience. These are the people to whom the business or organization wants to speak. These are the groups of people whose engagement with the organization or business brings…
In Part 1 of this series, we looked at the basics of creating a Google Analytics dashboard, and in Part 2, we looked at events and goals as a critical part of a comprehensive web strategy, and how they show up on your dashboard. Today, in Part 3, we’re going to look at customizing your…
I do not think it means what you think it means. Inigo Montoya, from The Princess Bride Sorry to piggyback off one of the classic lines from The Princess Bride, but sometimes your Google Analytics data does not mean what you think it means, as I found out from a real world example. Recently, I…
In part 1 of this series, we discussed the initial steps in creating your dashboard, and how to delete what isn’t important. In this post, we’ll go through the steps in creating events and goals, then we’ll add some some important items to the dashboard. Our destination in this post is going to be to…
The biggest strength of Google Analytics is the depth and detail of the data it can provide. The biggest weakness of Google Analytics is the depth and detail of the data it can provide. Once you start delving into Google Analytics, the easiest task possible is to get totally lost in the data. Click here,…
Recently, I was working with an organization that was building a new website. My role was to help with the strategic role of the website, work on SEO and analytics, and help them evaluate the bids submitted from a number of companies to build the actual site. Included in one of the bids was a…
