Casey Germain is an intern at Analytic-OR, completing his Business Administration degree from Holland College. As part of his duties, he is contributing postings to the blog. Some people may think a website isn’t necessary for their business. Maybe it’s just a small business, or perhaps their product/service isn’t something they think could be sold…
You can cut the cost of your advertising by keeping in mind three basic principles. Google AdWords is a popular way for many businesses and organizations to reach their customers and clients. After all, why wouldn’t it be? It’s a shortcut to get to the top of the search engine rankings, that extremely valuable area…
Anytime a new website is created, it should include Analytics tracking. And since Google Analytics is the most popular analytics package today, most websites want to include Google Analytics. But there are a few best practices for setting up Google Analytics that I recommend to new users. These are all steps that have two purposes.…
Recently, we participated in an SEO Webinar, hosted by the Tourism Industry Association of Prince Edward Island and Tourism Technology. You can watch the webinar below.
When analyzing your Google Analytics data, one of the first things you have to deal with is attribution. What is attribution when it comes to website analytics? It’s about giving credit where credit is due. Analytics, when done properly, is all about making decisions. And often those decisions are asking about digital marketing channels. For…
Casey Germain is an intern at Analytic-OR, completing his Business Administration degree from Holland College. As part of his duties, he is contributing postings to the blog. 1. Start with Your Business Objectives You should always state your business objectives. This section should include a brief overview of your business, what products and services you…
Casey Germain is an intern at Analytic-OR, completing his Business Administration degree from Holland College. As part of his duties, he is contributing postings to the blog. Some people may think a website isn’t necessary for their business. Maybe it’s just a small business, or perhaps their product/service isn’t something they think could be sold…
It’s almost Tuesday the 21st of April, 2015. And from the hysteria bring generated from the search engine optimization (SEO) blogs out there, doomsday is upon us. The Great and Powerful Google is about to smite the unworthy. I’m seeing shades of 2012. Remember that? The whole end of the world thing? How about 2000?…
The short answer is yes – search engine advertising does work. But for any organization or business that has dipped their toes into the search engine advertising pond, you know that it can also be a big draw. Sure, it only costs a dollar or two to get someone to your website. But those dollars…
We live in the age of the internet where search engines reign supreme, ready to answer any question. As our mobile and tablet usage increases, so too does our ability to be connected anytime and anywhere. In our highly connected society, having a website makes good business sense. Here are six reasons why you should…
